Are you a “why” or a “how” person?

Posted on Photo of question mark signage - start with why - - marketing and pr - bristol

I’ve heard many people talk about Simon Sinek’s “Start With Why” over the years and so it was finally time to tick this book off my reading list to see what all the fuss is about. Surprisingly, the biggest takeaway was not to go away and write my why for my business but it was rather the description of two different groups of people, the “why-types” and the “how-types”. Simon Sinek shares brief stories of […]

Selling without the pain – takeaways from “Confessions of a Misfit Entrepreneur”

Posted on
Photo of woman holding mug with the wording "like a boss" - Alison Hadley Marketing and PR

I loved reading Kate Toon’s chatty and honest book, “Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself” and related to much of it. Take the word “entrepreneur” for example. I’m with Kate, who declares that this word, along with “mumpreneur” or “solopreneur” makes her feel a bit ill because as business owners, we don’t identify with this terminology. (I have to confess that I’m also not a fan of “boss lady” and almost didn’t […]