4 ways to show your clients you appreciate them

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Photo of thank you card and flowers | customer loyalty | Alison Hadley Marketing and PR

At the Watertight Marketing conference this month, we heard from Andy Rogers at Xpedient Print talk about the value of printed materials. Because so much of what we do is online nowadays, sending something through the post (which isn’t a bill!) can help to build an emotional connection with clients. We’ve all heard that it is easier to find work with existing clients than it is to find new clients. And this got me thinking about the […]

Are you a “why” or a “how” person?

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I’ve heard many people talk about Simon Sinek’s “Start With Why” over the years and so it was finally time to tick this book off my reading list to see what all the fuss is about. Surprisingly, the biggest takeaway was not to go away and write my why for my business but it was rather the description of two different groups of people, the “why-types” and the “how-types”. Simon Sinek shares brief stories of […]

About to ask your client for a testimonial? Read this first…

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Photo of wall with "we like you too :)" - Client testimonials - Alison Hadley Marketing & PR

It can be tricky to get a client testimonial – not because your client doesn’t want to help but people are busy and presenting a blank piece of paper is never an easy starting point. So how can you make it easy for a client to give you a glowing reference? And one that banishes the bland so that your client’s quote not only stands out but sounds believable? How can you adapt the way […]

Selling without the pain – takeaways from “Confessions of a Misfit Entrepreneur”

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Photo of woman holding mug with the wording "like a boss" - Alison Hadley Marketing and PR

I loved reading Kate Toon’s chatty and honest book, “Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself” and related to much of it. Take the word “entrepreneur” for example. I’m with Kate, who declares that this word, along with “mumpreneur” or “solopreneur” makes her feel a bit ill because as business owners, we don’t identify with this terminology. (I have to confess that I’m also not a fan of “boss lady” and almost didn’t […]

Networking as an introvert: Takeaways from “Stand Out Networking” by Dorie Clark

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Networking as an introvert. Photo | Business meeting

Dorie Clark’s ebook “Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms” has to be the first book on networking that really speaks to me as an introvert. For me there are several new ideas and tactics that I can take from the book and put into practice. I now realise that “networking” doesn’t have to be the dirty word that I have often thought it to be. But […]