What being without my mobile for a week taught me

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Woman holding mobile phone - Alison Hadley - marketing and PR

According to the 2018 Ofcom study, “A decade of digital dependency”, people in the UK now check their smartphones, on average, every 12 minutes of the waking day. A few weeks ago my mobile slipped out of my hand and went crashing down to the hard ground of my local supermarket. It damaged the screen (some more), with the result being that I could no longer unlock the thing and therefore use it. Off to […]

Telling great stories: Takeaways from CommsCon18

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Photo of conference audience - commscon18 - storytelling -Alison Hadley - marketing and PR-min

On 6th November, I attended CommsCon18 in London, along with hundreds of other communications professionals. The one-day event, organised by Cision, was a chance to catch up on the latest insights on earned media from a number of big consumer brands and senior figures within the industry. A key theme for the day was storytelling, which cropped up in several of the panel discussions and presentations. Here are some of the takeaways from the day […]