4 ways to show your clients you appreciate them

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Photo of thank you card and flowers | customer loyalty | Alison Hadley Marketing and PR

At the Watertight Marketing conference this month, we heard from Andy Rogers at Xpedient Print talk about the value of printed materials. Because so much of what we do is online nowadays, sending something through the post (which isn’t a bill!) can help to build an emotional connection with clients. We’ve all heard that it is easier to find work with existing clients than it is to find new clients. And this got me thinking about the […]

About to ask your client for a testimonial? Read this first…

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Photo of wall with "we like you too :)" - Client testimonials - Alison Hadley Marketing & PR

It can be tricky to get a client testimonial – not because your client doesn’t want to help but people are busy and presenting a blank piece of paper is never an easy starting point. So how can you make it easy for a client to give you a glowing reference? And one that banishes the bland so that your client’s quote not only stands out but sounds believable? How can you adapt the way […]

How to build your Instagram community – Key takeaways from Social Media Week Bristol 2018

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Photo showing group of people fist bumping - building your Instagram community

Earlier this week, I went along to Social Media Week Bristol, to hear from Instagram authority Jess Siggers on how to build an Instagram community. Jess is a UK-based photographer, content creator/Instagram influencer, consultant and community manager. Her Instagram page, @porthjess has more than 43k followers. Jess also runs @igersbristol which is Bristol’s official Instagram network, sharing beautiful photos of Bristol to 20k+ followers. Here are my key takeaways from the talk “Fifty Ways To Build Your Instagram […]