What being without my mobile for a week taught me

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Woman holding mobile phone - Alison Hadley - marketing and PR

According to the 2018 Ofcom study, “A decade of digital dependency”, people in the UK now check their smartphones, on average, every 12 minutes of the waking day. A few weeks ago my mobile slipped out of my hand and went crashing down to the hard ground of my local supermarket. It damaged the screen (some more), with the result being that I could no longer unlock the thing and therefore use it. Off to […]

My highlights of 2018

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Photo of Christmas lights - 2018 reflections - Alison Hadley - Marketing & PR

Inspired by Valuable Content’s “reasons to be cheerful article” because it is “that” time of year, I’ve been reflecting on both my business and personal highlights of 2018. Here goes… 😃 Feeling part of an amazing group of supportive and friendly freelancers and business owners here in the UK and beyond. Connecting on social media and meeting at conferences, then chatting further via phone, conference call or meeting in person. (Yes, actually taking the time […]

Telling great stories: Takeaways from CommsCon18

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On 6th November, I attended CommsCon18 in London, along with hundreds of other communications professionals. The one-day event, organised by Cision, was a chance to catch up on the latest insights on earned media from a number of big consumer brands and senior figures within the industry. A key theme for the day was storytelling, which cropped up in several of the panel discussions and presentations. Here are some of the takeaways from the day […]

4 ways to show your clients you appreciate them

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Photo of thank you card and flowers | customer loyalty | Alison Hadley Marketing and PR

At the Watertight Marketing conference this month, we heard from Andy Rogers at Xpedient Print talk about the value of printed materials. Because so much of what we do is online nowadays, sending something through the post (which isn’t a bill!) can help to build an emotional connection with clients. We’ve all heard that it is easier to find work with existing clients than it is to find new clients. And this got me thinking about the […]

Are you a “why” or a “how” person?

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I’ve heard many people talk about Simon Sinek’s “Start With Why” over the years and so it was finally time to tick this book off my reading list to see what all the fuss is about. Surprisingly, the biggest takeaway was not to go away and write my why for my business but it was rather the description of two different groups of people, the “why-types” and the “how-types”. Simon Sinek shares brief stories of […]

About to ask your client for a testimonial? Read this first…

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Photo of wall with "we like you too :)" - Client testimonials - Alison Hadley Marketing & PR

It can be tricky to get a client testimonial – not because your client doesn’t want to help but people are busy and presenting a blank piece of paper is never an easy starting point. So how can you make it easy for a client to give you a glowing reference? And one that banishes the bland so that your client’s quote not only stands out but sounds believable? How can you adapt the way […]

How to build your Instagram community – Key takeaways from Social Media Week Bristol 2018

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Photo showing group of people fist bumping - building your Instagram community

Earlier this week, I went along to Social Media Week Bristol, to hear from Instagram authority Jess Siggers on how to build an Instagram community. Jess is a UK-based photographer, content creator/Instagram influencer, consultant and community manager. Her Instagram page, @porthjess has more than 43k followers. Jess also runs @igersbristol which is Bristol’s official Instagram network, sharing beautiful photos of Bristol to 20k+ followers. Here are my key takeaways from the talk “Fifty Ways To Build Your Instagram […]

A morning of connection, fun and growth (with cake!)

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A morning of connection, fun and growth (with cake!)

A few weeks ago, I tried something new – I was a guinea pig of sorts trialling a pilot idea for a Community Hub. Aimed at people running their own businesses, the event was held at Hawkwood College, an independent education centre overlooking the Stroud valleys. The Community Hub’s objective is to offer a place for individuals to build personal connection while having fun. A warm welcome Upon arriving at this slightly hippy, super green venue (we’re talking 42 acres of grounds), […]

Networking as an introvert: Takeaways from “Stand Out Networking” by Dorie Clark

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Networking as an introvert. Photo | Business meeting

Dorie Clark’s ebook “Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms” has to be the first book on networking that really speaks to me as an introvert. For me there are several new ideas and tactics that I can take from the book and put into practice. I now realise that “networking” doesn’t have to be the dirty word that I have often thought it to be. But […]