Unlocking the power of social influencers

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Last week, I attended my first Charity Comms event via Periscope live streaming. The seminar, “Unlocking the power of social influencers”, was an opportunity to find out about how charities are engaging with influencers and building successful strategies. There were plenty of takeway tips on how to choose the right influencers and how to best work with them. Presentations included: “Identify and approach the right social influencers” – Nikki Peters,  MQ: Transforming Mental Health “Boob […]

Creating more space in 2019

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This image was created using Canva – ask me about how I can create similar images for your business or your client accounts. ______ The mantra my yoga teacher often calming speaks during our weekly class is this: “Create space in your body to become flexible.” The same applies with time. Free up your time and you have more flexibility to do other things. Having more time, gives us additional headspace to think more clearly and help […]

My highlights of 2018

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Inspired by Valuable Content’s “reasons to be cheerful article” because it is “that” time of year, I’ve been reflecting on both my business and personal highlights of 2018. Here goes… 😃 Feeling part of an amazing group of supportive and friendly freelancers and business owners here in the UK and beyond. Connecting on social media and meeting at conferences, then chatting further via phone, conference call or meeting in person. (Yes, actually taking the time […]

Telling great stories: Takeaways from CommsCon18

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On 6th November, I attended CommsCon18 in London, along with hundreds of other communications professionals. The one-day event, organised by Cision, was a chance to catch up on the latest insights on earned media from a number of big consumer brands and senior figures within the industry. A key theme for the day was storytelling, which cropped up in several of the panel discussions and presentations. Here are some of the takeaways from the day […]

Are you a “why” or a “how” person?

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I’ve heard many people talk about Simon Sinek’s “Start With Why” over the years and so it was finally time to tick this book off my reading list to see what all the fuss is about. Surprisingly, the biggest takeaway was not to go away and write my why for my business but it was rather the description of two different groups of people, the “why-types” and the “how-types”. Simon Sinek shares brief stories of […]

About to ask your client for a testimonial? Read this first…

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It can be tricky to get a client testimonial – not because your client doesn’t want to help but people are busy and presenting a blank piece of paper is never an easy starting point. So how can you make it easy for a client to give you a glowing reference? And one that banishes the bland so that your client’s quote not only stands out but sounds believable? How can you adapt the way […]

Selling without the pain – takeaways from “Confessions of a Misfit Entrepreneur”

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I loved reading Kate Toon’s chatty and honest book, “Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself” and related to much of it. Take the word “entrepreneur” for example. I’m with Kate, who declares that this word, along with “mumpreneur” or “solopreneur” makes her feel a bit ill because as business owners, we don’t identify with this terminology. (I have to confess that I’m also not a fan of “boss lady” and almost didn’t […]