My highlights of 2018

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Photo of Christmas lights - 2018 reflections - Alison Hadley - Marketing & PR

Inspired by Valuable Content’s “reasons to be cheerful article” because it is “that” time of year, I’ve been reflecting on both my business and personal highlights of 2018. Here goes… ūüėÉ Feeling part of an amazing group of supportive and friendly freelancers and business owners here in the UK and beyond. Connecting on social media and meeting at conferences, then chatting further via phone, conference call or meeting in person. (Yes, actually taking the time […]

4 ways to show your clients you appreciate them

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Photo of thank you card and flowers | customer loyalty | Alison Hadley Marketing and PR

At the¬†Watertight Marketing¬†conference this month, we heard from Andy Rogers at Xpedient Print talk about the value of printed materials. Because so much of what we do is online nowadays, sending something through the post (which isn‚Äôt a bill!) can help to build an emotional connection with clients. We‚Äôve all heard that it is easier to find work with existing clients than it is to find new clients. And this got me thinking about the […]

A morning of connection, fun and growth (with cake!)

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A morning of connection, fun and growth (with cake!)

A few weeks ago,¬†I tried something new ‚ÄstI was a guinea pig of sorts trialling a pilot idea for a¬†Community Hub. Aimed at people¬†running their own businesses, the event was held at¬†Hawkwood College, an independent education centre overlooking the Stroud valleys. The Community Hub’s objective is¬†to offer a place for individuals to build personal connection while having¬†fun. A warm welcome Upon arriving at this slightly hippy, super green venue (we‚Äôre talking 42 acres of grounds), […]

Back to back networking: FSB and BNI events in the South West

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Networking over breakfast

I’m shattered.¬†Last night I drove up the M5 to Stroud Brewery not only to sample their delicious beer and sourdough pizzas but to spend time networking with some lovely members of the Federation of Small Businesses (FSB). Fast forward to this morning (and following just 5 hours of zzzz), I’m networking again – this time attending a BNI breakfast meeting at 6.30am. Am I mad? Was it worth it? YES! FSB event After becoming a […]

Networking as an introvert: Takeaways from “Stand Out Networking” by Dorie Clark

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Networking as an introvert. Photo | Business meeting

Dorie Clark’s ebook “Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms” has to be the first book on networking that really speaks to me as an introvert. For me there are several new ideas and tactics that I can take from the book and put into practice. I now realise that “networking” doesn’t have to be the dirty word that I have often thought it to be. But […]