Unlocking the power of social influencers

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Photo of a group of people looking at their phones - social influencers - Alison Hadley Marketing and PR

Last week, I attended my first Charity Comms event via Periscope live streaming. The seminar, “Unlocking the power of social influencers”, was an opportunity to find out about how charities are engaging with influencers and building successful strategies. There were plenty of takeway tips on how to choose the right influencers and how to best work with them. Presentations included: “Identify and approach the right social influencers” – Nikki Peters,  MQ: Transforming Mental Health “Boob […]

Telling great stories: Takeaways from CommsCon18

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Photo of conference audience - commscon18 - storytelling -Alison Hadley - marketing and PR-min

On 6th November, I attended CommsCon18 in London, along with hundreds of other communications professionals. The one-day event, organised by Cision, was a chance to catch up on the latest insights on earned media from a number of big consumer brands and senior figures within the industry. A key theme for the day was storytelling, which cropped up in several of the panel discussions and presentations. Here are some of the takeaways from the day […]