Telling great stories: Takeaways from CommsCon18

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Photo of conference audience - commscon18 - storytelling -Alison Hadley - marketing and PR-min

On 6th November, I attended CommsCon18 in London, along with hundreds of other communications professionals. The one-day event, organised by Cision, was a chance to catch up on the latest insights on earned media from a number of big consumer brands and senior figures within the industry. A key theme for the day was storytelling, which cropped up in several of the panel discussions and presentations. Here are some of the takeaways from the day […]